Converse celebrates the creative spirit of Andy Warhol with Spring 2015 All Star collection
Date: January 29, 2015
New Spring 2015 Converse All Star Andy Warhol Collection features iconic Warhol imagery on footwear and apparel.
Hailed as the preeminent artist of the 20th century, Warhol was an iconic visionary whose legacy continues to inspire rebels and artists everywhere. He creatively merged pop culture, film, music, screen printing and performance, opening the door for millions of artists and performers. Since 1987, Warhol’s vision and creativity lives on through The Andy Warhol Foundation, who fosters innovative artistic expression by supporting work that is challenging and experimental in nature. To help further the non-profit’s mission for the advancement of the visual arts, a portion of the proceeds from the Converse All Star Andy Warhol collection will support The Andy Warhol Foundation.
With this collection, we aim to celebrate and foster the innovative artistic expression that’s intrinsic to both Converse and Andy Warhol,” said Damion Silver, Converse All Star Design Director. “Andy Warhol famously created art inspired by American pop culture icons, and was a pioneer in utilizing the Chuck Taylor All Star as a blank canvas for his work. From this shared creative history grew our collaboration with Warhol.”
The Foundation is delighted to celebrate the launch of the Converse Andy Warhol Collection and proud to announce that a portion of the proceeds will support The Foundation’s endowment from which it has distributed nearly $250M in grants supporting contemporary visual arts,” said Michael Hermann of The Andy Warhol Foundation. “This unique collaboration honors the artist’s enduring legacy which inspires us to ignore convention and proudly be whatever we want to be.”
The Spring 2015 Converse Chuck Taylor Andy Sneaker Collection will be available for purchase starting Thursday, January 29 at specialty retailers and Converse stores for $99 – $119 SGD.
CONVERSE CHUCK TAYLOR ALL STAR ANDY WARHOL COLLECTION
Taking one of Warhol’s most iconic and recognizable prints, the Campbell’s Soup can, Converse reinterprets and repurposes this screen print. On the high top sneaker a singular soup can print is utilized in bold primary colors, while the low top stacks the Campbell’s Soup cans on top of one another to create a layered pattern that adds depth and dimension, a common technique used by Warhol.
CONVERSE CHUCK TAYLOR ALL STAR ’70 ANDY WARHOL COLLECTION
For a second take on Warhol’s work, the Converse Chuck Taylor All Star silhouette features designs ranging from Campbell’s Soup cans in classic colors to monochromatic motorcycle prints. Adding a playful element to the sneaker, the inner lining hosts a step and repeat print that mirrors the distinct pattern Warhol used in his signature Campbell’s Soup works. Additionally, to show the breadth and depth of Warhol’s work, the collection also includes low top styles with motorcycle and newspaper prints inspired from Warhol’s Ads and Illustrations series, circa 1985-86.
ABOUT THE ANDY WARHOL FOUNDATION FOR THE VISUAL ARTS, INC.
As the preeminent American artist of the 20th Century, Andy Warhol challenged the world to see art differently. Since its founding in 1987 in accordance with Andy Warhol’s will, The Andy Warhol Foundation has established itself as among the leading funders of contemporary art in the United States having distributed nearly $250,000,000 in grants supporting the creation, presentation and documentation of contemporary visual arts, particularly work that is experimental, under-recognized or challenging in nature. The foundation’s ongoing efforts to protect and enhance its founder’s creative legacy ensure that Warhol’s inventive, open-minded spirit will have a profound impact on the visual arts for generations to come. Proceeds the foundation receives from licensing projects such as this contribute to the Foundation’s endowment from which it distributes grants. For more information please visit www.warholfoundation.org.
ABOUT ANDY WARHOL
Andy Warhol (1928-1987) remains one of the most influential visual artists of modern times. With a background as a highly successful commercial artist, Warhol reinvented himself as a famous Pop Artist. Warhol went from creating images for advertising and media as an illustrator to using advertising and media images to make his fine art. He quickly became renowned as one of the artists who defined the Pop Art movement, a generation of artists who turned to the worlds of mass commercial production, advertising, and popular culture for the raw materials and inspiration for their work. Incredibly prolific in various endeavours, Warhol is recognized as one of the most influential avant garde filmmakers of his generation, founded Interview Magazine in 1969, produced and managed The Velvet Underground, authored numerous books, was an avid photographer, directed music videos and even hosted his own talk-show on MTV, Andy Warhol died unexpectedly in February 22, 1987 firmly established as one of the most important artists of the 20th century, artist and international celebrity.